DIGITAL MARKETINGDigital marketing is the promotion and selling of services or products interactively using digital channels and mediums like social media, web sites and mobile technology. Companies also use digital marketing to engage with their current or potential customers.
Free Courses Google Digital Marketing Course : This is a free hands-on learning and training as students are required to use Google products. It walks students step by step through search engine marketing, mobile advertising and analytics. This course is preparation for taking the Google Online Marketing Challenge. This self-study course is on-demand with videos and text. Some familiarity with digital marketing and social media is helpful.
Hubspot Inbound Marketing Course : This free course is intended to train users on how to use Hubspot's marketing tools however it does give an overview of inbound marketing touching on user experience, marketing methodology and user expectations. Graduates receive a badge and certificate. This short on-demand course is a useful primer for entrepreneurs exploring digital marketing, existing marketer or those who want to learn about the topic.
Paid Courses Shaw Academy - Digital Marketing Fundamentals : This course gives students a deeper understanding of digital marketing demonstrating how it is used by businesses worldwide. While it will not turn you into a guru, it will give you sufficient knowledge to recognize digital marketing strategies and tactics. If you are currently in Marketing this course will show you how to improve your current efforts. Based in Ireland but offered worldwide in several languages. This offers a mix of live and on-demand sessions. To receive a Diploma and UK educational credits, students must pass a final test. *** Google Groupon for affordable promotion prices for this course ***