Yes, hair straightening is a chemical process. So is using a curling iron, flat iron, etc. The heat breaks the hairs bond which allows the hair to be reformed into a different shape.
Chemical hair straighteners do cause some damage, just as coloring the hair causes damage. Getting it professional done reduces the risk, as does finding someone who has experience and knows what they are doing.
I have clients who come into me ever 4-5 weeks for chemical straightening. They don't have excess hair loss, or hair damage. I only touch up the new growth area and never go into the already straightened area.
It's all in how it is done, the education you have for your clients and also the home care.
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