Well if it's an actual question and not a sales thingy, I feel go for whatever makes you feel the greatest.
I'm not a huge make-up person, but sometimes you look in the mirror and want to see or look a better way. It just depends.
I don't feel men or women, have that difference. We all go through stages

If it makes you feel good or better about however you're feeling, do it. BUT, if you feel you have to have it ALL the time - eh, then...maybe, not so much
