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How a Sales Funnel Works

Whether you own a storefront, an online business or are building a network marketing team, you'll want to understand the concept and function of a sales funnel. Understanding how a sales funnel works, will help you plan successful marketing campaigns and attract qualified customers to your products.


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How a Sales Funnel Works


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The sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products. Evaluation Phase – in which prospects or prospect companies examine competitors' solutions as they inch toward a final buying decision.