Loving Yourself is the single most important principle in the creation process. If you don't love yourself, you won't decide to give yourself the things you think you want, you won't think you deserve them, and you certainly won't have the energy to take action to create them. We are taught that if we love and care for ourselves that we are being selfish. This couldn't be further from the truth. The more you love yourself, the more love you have to give to others. By caring for yourself, you are then able to care for others.