Top Australian wine brand are launching their new un-oaked Chardonnay with a virtual wine tasting on Tuesday, June 22 between 3pm � 7pm EST.

They are inviting you to pour a glass of [yellow tail] Tree-Free Chardonnay and then post your comments about it at
www.discoveryellowtail.com or tweet via Twitter using the #TreeFree hash tag.

Yellow Label used social media to choose the name for this wine, but when does 'social' become just another form of marketing?

Read my article about Yellow Tail and social media h here.







Peter F May, Wine Editor
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