Did you know that Tropicana has gotten in on the cause-related marketing trend? Buy specially marked packages and you cna help preserve the rainforest. To learn more, check out my latest article on this trend, and see what other companies are offering charitable contributions for product purchases. What do you think about this trend?

The Latest in the Buy One, Give One Arena

You can check out the first in the series on cause-related marketing here:
Buy One, Give One: The New "BOGO."

Tricia Krietzberg, Charity Editor
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