Yeah, I've been tracking this mostly on my yahoo groups, although I just finally understood the twitter thing. The babywearing issue doesn't concern me as much as the notion that doing "trendy" things is important because it makes us "look" like and "official" mom. What a moronic and insulting ad concept. Add to that the very American notion of just taking a pill rather than fixing the problem (which for babywearing is actually pretty easy, compared to some things you might actually need to take motrin for).
Glad it's been pulled.