You have a set of skills that is unique but no one knows, what good is it?

First of all to be successful you need to have a competitive advantage, which is attained when you have a clear understanding of what your business' mission statement is.

Mission statement is the firm or individual professional long-term vision. This is based on an analysis of the current and future conditions of the market.

Start by developing a niche competitive advantage. That is when a firm seeks to target and effectively serve a small segment of the market.

Tell everybody what you do, mention the areas where you can help them to do better with timely advice, reward those who recommend you, and get involved with the community! It alone brings you lots of referrals.

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Consuelo Herrera - Accounting Editor

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