Hi Intellect,
I'm from Vermont, where fashion isn't huge among adults, but the younger crowd wants to look stylish.
As far as marketing up here, perhaps you could get a list of privately owned boutiques, particularly in Burlington, which is a college town (home of University of Vermont,) and in Montpelier, which is the State Capitol, and see if you can place some items in their shops. Shopping local is big up here, and lots of people won't go to places like Walmart, unless they have to.
Good luck!
Shay