One of my soon-to-be-famous clients just launched his website and asked me for suggestions as to how to enhance it. I determined that many new authors are faced with the same dilemma - not having a published book on the stand (yet) to highlight their site can be frustrating. But, it doesn't mean they can't offer value to other writers through their .com (or in my case, .net) enterprise.
These were the suggestions I gave my client:
Overall: Keep your blog/website geared toward your writing and writing in general - even if you don't post that often, when you do post make sure it has value for other writers...such as:
1. Use your vocabulary as a tool [note: he has a very impressive vocabulary!]. Post a cool word, it's meaning and how you used it in one of your novels. Make it interesting, not scholastic.
2. If you come across some great information online about writing, provide the link to it and give a few sentences about your thoughts on it. Many established authors have a link on their site that gives advice on how they made it. Take advantage of their information and provide your readers with the link.
3. Read a good book lately? Promote it and tell why you like it as a writer, not necessarily a reader.
4. Discuss your writing habits (i.e. my 2KPWD - 2,000 words per day). Several people reach my site from Googling "writers words per day" and other similar queries.
5. Post a discussion about the conferences or workshops you've attended and the agents you met. Even if they rejected you later, share with your readers how you handled meeting them and how you gave your pitch. What would you do differently next time?
Read More Tips on Launching a Website or Blog