It's just a bit false. At least Alonso says what he's thinking. It may not be good, it may not be fair, but it's honest emotion and that's something F1 is sorely lacking at the moment.
I don't know how much you know about hamilton, and I am not trying to be divisive or argumentative here, it's just to build a more complete picture.
His father worked morning noon and night to fund and field his son's ambitions. Hamilton Jr. showed an incredible ability from a very young age, to perform well with anything on 4 wheels. he appeared as a youngster on a programme called Blue Peter, a topical factual newsy programme for children (I'm sorry, i don't know if you're British, so I can't automatically assume you know this programme) and raced a remote controlled car aound a track against one of the presenters. he was unusually determined and focussed and naturally, won...
His younger brother suffers from cerebral palsy, and he donates a goodly quantity of his earnings to funding this charity.
His father now runs a successful business based on IT and business computing, and has built himself up from an underground train driver, to running a company with a respectable turnover.
hamilton's diplomacy and tact is inherited from his father. He knows that for a young man like his son, new on the circuit and blasting points off everyone, to be rude, forthright and outspoken wiould be tantamount to professional suicide. if you watch his father before and after a race, he too, seems to be restrained and thoughtful about his phraseology...
I guess in a way, Young Hamilton can't win, if you'll excuse me saying...
He's tried hard to toe the line, and yet still do his job come hell or high water, and people think it comes across as false, and, as you put it, "spouting PR speak". But what's a young guy like him to do?
Give him elbow room. See how he does in this championship. If he makes it to top driver, in a top team, and his attitude then changes markedly, I'll defer to your appraisal. But if (as I suspect) he turns out to be genuinely polite and considerate, tactful and cautious (a rare thing amongst our sportspeople nowadays!) then maybe it won't be such a bad thing....
Is this ok?