Personally i would work out the size i want it to be.Then because that pattern is made over a number of rows to make it longer you could repeat the pattern until you have completed the fan/shell(or motif) shape of it and if you wanted it still longer you could do a scalloped edge if you don't need it quite so long again.To make it wider you want to work out over how many chains you need to make one pattern(shell/fan). From there you add that many chain to the foundation chain. Then i would have a go and if it doesn't work i frog it and start again.