Hershey's has come out wit ha whole lot of new bars in recent years - a reaction to the big chocolate boom: chocoalte is good for health, chocolate is the new wine, all of that.
They also bought Sharfenberger and some other "gourmets," though it's under a manufacturing family, not hershey directly.
And of course they are starting their own line of organics, though these are still not fiar trade, an importnat aspect of chocoalte since child labor is still a factor for chocoalte harvesting, especially on the ivory coast.