That's the thing...until recently, cosmetic surgery was a "rich person's thing." You didn't hear about ordinary people getting it.
Now...our baby boom is getting old. And they have disposable income. They're not rich in the old-style, socialite sense, but they are a new market to be courted, or exploited, depending on your perspective.
I visit other boards (not on this site) and can admit I was a bit shocked to see people casually chatting about getting a breast lift "because of breastfeeding." As if, if you breastfed, you should automatically get a breast lift. And they talk just as casually about tummy tucks, liposuction, face lifts of various kinds, Botox... I suppose I'm too old to buy into it..."old" in the sense of not wanting to change, or not wanting to have to change, or just plain being cynical.