I've ordered from Beehive wool on several occasions, and they are great to deal with. Their retail stores in Victoria, British Columbia, Canada are terrific too.
They use Ebay to clear out their extra yarns, so the prices are usually really good. Looks like they're selling yarns that aren't clearance yarns, like this one. They do have a retail website as well-
http://www.beehivewool.com As for the yarn, I haven't worked with it, but I've looked at it, and it looks to be composed of two strands of yarn, one eyelash, and one that is similar to chenille. It's really soft, and probably washes well. Looks like nice stuff!
Good luck with your shopping!
Alison