What a sad day for us Aussies our Steve Irwin has died at the tender age of 44.
Crocodile Hunter Steve Irwin has died in a freak marine accident while shooting a documentary on the Great Barrier Reef.
The 44-year-old is believed to have been killed by a stingray barb that went through his chest while he was diving.
He was filming an underwater documentary off Port Douglas when the accident occurred.
Mr Irwin's body is being flown to a morgue in Cairns.
It's believed his American-born wife Terri is trekking on Cradle Mountain in Tasmania and authorities are trying to reach her with news of her husband's death.
Melbourne-born Mr Irwin - known worldwide as the Crocodile Hunter - is famous for his enthusiasm for wildlife and his catchcry "Crikey!".
The father of two's Crocodile Hunter program was first broadcast in 1992 and has been shown around the world on cable network Discovery.
Thanks to his TV programs, Irwin is perhaps the best-known Australian in the United States.
He has also starred in movies and developed the Australia Zoo wildlife park, north of Brisbane, which was started by his parents Bob and Lyn Irwin.
The Queensland Ambulance Service (QAS) said a call was received about 11am (AEST) on Monday and an emergency services helicopter was flown to a boat on Batt Reef, off Port Douglas, with a doctor and emergency services paramedic on board.
Mr Irwin had a puncture wound to the left side of his chest and he was pronounced dead at the scene.
The Irwins have two children: a daughter, Bindi Sue Irwin, eight, and a son, Robert (Bob) Clarence Irwin, three.
Bob was involved in a controversial incident in January, 2004, when his father dangled him near a crocodile at Australia Zoo.
Mr Irwin carried his infant son in one arm while feeding a dead chicken carcass to a crocodile with the other hand.
Child welfare and animal rights groups criticised his actions as irresponsible and tantamount to child abuse.
Mr Irwin said any danger to his son was only a perceived danger and that he was in complete control of the situation.
In June 2004, Mr Irwin came under fire again when it was alleged he came too close to and disturbed some whales, seals and penguins while filming a documentary in Antarctica.
Interacting with Antarctic wildlife in a disapproved manner may be a breach of Australian federal and international laws. But the issue ended without charges being filed.
Mr Irwin had close links with Prime Minister John Howard and was a guest at The Lodge during a function for US President George W Bush in 2003.
Foreign Minister Alexander Downer, who used a photograph of his family at Australia Zoo for his official Christmas card last year, hailed Mr Irwin for his work in promoting Australia.
Mr Irwin was heavily involved in last year's "G'Day LA" campaign.
"The minister knew him, was fond of him and was very, very appreciative of all the work he'd done to promote Australia overseas," a spokesman said.
Mr Irwin also championed many environmental projects.
These included the Steve Irwin Conservation Foundation, and International Crocodile Rescue.