For the record, this perfume was being marketed through Target and Marshall's stores, as well, under the slogan "scent to bed" and aimed at teens. Due to massive amounts of email from parents and concerned adults, they have decided to pull the ad campaign from stores till they have revised the slogan and intended audience. So, the company itself has decided to listen to concerned parents and adults and is behaving in a mature and appropriate manner (unusual for big business).
--Kati