*Atheists Who Invoke God by Name, and Other Linguistic Ironies* is the title of an essay in your Atheism section, which I found interesting. Yes, such usage is ironic, but it's just a force of habit. Mankind has always cursed in the name of the god(s) of the moment - and indeed of past gods too. In British-English the word *bugger* derives from a god by the name of Bog, who is still worshipped in the Slave languages; and in *bugger off*, *bugger me*, and similar, is a common alternative to what I will coyly call the f-word. PARAGRAPH HERE. FOR SOME REASON I CAN'T SEPARATE PARAGRAPHS ON THIS FORUM. In September 2013 I wrote a post on my personal blog that briefly explored this phenomenon. The post was titled - quotation marks - ... you and the horse you rode in on - end quotation - and can be found via Google by searching for that title preceded by my surname, barlow. The f-word is not itself the name of an earlier god, but its use reflects an ancient form of cursing that has been used in ancient religions. Or so I believe. What do you reckon?