OK once you have your fan page, it's time to create the event. Think about your audience and then choose a time when a block of them could be available. If you're going for moms of school-age kids, I wouldn't go for midnight
. If you're going for lively 20 year olds, 9pm might work better than 8am. With time zones you'll never find a perfect time for everyone, but you want to do your best.
So in my case I'm going for 9pm on Friday March 15th, the Ides of March. For east coasters that will be still within wakeful hours. For west coasters they'll just be home from work. And that leaves a few hours for the party on a night where many people can stay up a bit late.
So in Facebook, on the fan page, where one can normally click to make a status update or post a photo, there's a green button there for "offer, event". Clicking on that allows you to create an event.
Choose a meaningful name for it. The name will be part of all the broadcast messages so it needs to reinforce your event's theme. So
Lisa Shea's Aspen Allegations FB Launch Party
Add a "details" area that lures people in. Show them why they want to be there -
"Prizes! Games! Virtual Snacks! Come on by on Friday, March 15th at 9pm EST to celebrate the launch of Lisa Shea's first murder mystery novel, Aspen Allegations! You could win free books, mugs, t-shirts and other fun items. Be sure to share with friends and family - all are welcome!"
Then set the when date and time.
You've begun the process!