Yes, that's "baby boomer." As it turns out, not very profitable-lol. Apparently the people who come to my website aren't really shoppers, although I do have lots of good info on health, senior discounts, nostalgia and other things of interest. I get quite a bit of traffic but it isn't one of my big money makers.
Strangely though, I get lots of offers for free products, books, etc to review and write about through that blog. I've not really had any other others for other blogs.
So I guess maybe it all comes out even.