I get bombarded with link exchange requests every day. I have a signature set up in my mail package so I don't even have to type anything. I just hit RESPOND and then choose the "link exchange" signature which puts in a whole block of text. It says:
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Greetings! Thank you for your note about participating in a link exchange.
BellaOnline receives 20 million pageviews each month and is usually the #1 Google result for search terms we write about. As a result, we get hundreds of requests for link exchanges every day.
Here is our information on link exchanges:
http://www.bellaonline.com/misc/adv/linkexchange.aspPlease let me know if you have further questions.
Lisa Shea
BellaOnline.com
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That's it. No muss, no fuss, they're pointed at that page which says we don't do it. If they write again, I give them that same response.
If they want to send a product to review, and it's in my area, I'll accept it with the note that my review is going to be 100% my own words and thoughts. Either they accept that or they don't.
If it's not in my area, then I say it's not in my area, and point them at the site list for them to choose someone else.
If I'm swamped with the item, like too many books, then I'll tell them my backlog is too huge and I will write them when I have an open schedule again.
That should take care of everyone!