I celebrate Christmas by doing some sort of charity activity or charity work. This year, the holidays were too hectic to coordinate volunteering anywhere, so instead, I knit up a couple of dozen children's hats (I'm a very fast knitter, and I can whip them up while I watch Netflix) and gave them to my family members, along with a blank gift tag. They all wrote their names or nice little holiday messages on them, and they're all being sent this week to a charity which will distribute them to some kids who need them.
It's funny, it seems to me that many of the people I know who declare themselves to be deeply faith-driven (whether they be Jews, Christians, or anything else) seem to have, from my perspective, very commerce-driven holidays. The atheists I know (myself included) all seem to try to avoid the plastic aspects of the season. I'm sure there are many exceptions to that rule, but it holds true fairly often.