Do what you love, something you are passionate about, something that you are an expert on.
Start by doing it on the side while you continue with your day job, as the business grows there will come a time that you can afford to quit your job and only work from home.
Put together a business plan, it can be as simple as outlining your goals, how you are going to achieve them, what you need to do to get the business where you want it to be, and how you are going to get your story out into the marketplace. Answer the questions, what, where, when, why and how.
Unless you are getting financing the financial statements and cash flow projection statements of a business plan can wait until you are more established.
Study sales skills, every business person needs to have a basic set of sales skills and should work on them every day. Everyone is a salesperson, you sell yourself and your skills everyday, now you need to take it to the next level and sell your business.
Tell your friends and family what your business is about, advertise in affordable media that work. Make sure the cost that you are spending is going to be effective. At first you can't afford to advertise on TV but you should be able to afford a community newsletter, a phonebook ad (maybe not Yellow Pages but you can afford the other phonebooks in your area.)
Measure ad results by asking both how the customer heard about you and where they found your contact information.
If you want more information on promoting a business or surviving the economic slowdown check out my blog on
Business, Advertising, Marketing, and the Economy If you are in Canada check out
the Canpages website. It is more affordable then you may think.
If you want more information you can call me at 403 816 3454