Hi Freespirit,
These are just my thoughts, but pagans have symbols that are special. The spiral, among many others. Now crafts are crafts, but say that a christian wants christian symbols, or crafts that are related to their faith? They would probably search on christian crafts.
I have a book on magical crafts, and one of the crafts is a talking stick. Now a talking stick is someone that probably anyone of any faith could benefit from, and enjoy using. But this particular book also has how to make your own tarot cards
So, that would definately be considered pagan. Where a christian craft book may have how to make a decorative bible using a bar of soap, a paper doily, and some decorative pins and ribbons.