I know a crown winner personally. And I know that not all of these young women enjoy the swimsuit highheel parade. My neighbor was in the pageant simply for the opportunity it would give. Her degree was in communications and it offered a forum for her. She did a wonderful job and by no means would she or should anyone else ever think of her as a sex object. The entire bathing suit thing should be removed from the competition and a physical fittness routine or something should be substituted. Most of these pageant participants also have very good GPA's. So I do not believe that most mother's promote beauty over brains. I do believe that mother's care about their daughters self esteem and try to help along the way. I do know that there are exceptions. My daughter won a local scholarship pageant, no swimsuit required, and the mother of a participant who did quite well was furious, as her daughter had won three seperate events, but was the lowest scoring in academics. She even sat down when they announced my daughter as the winner. From my personal experience I would have to say that it happens, but I believe it is the exception.