I'm proud to say what I do every day. But, I do struggle to explain it. I've worked on the Internet for many years, since before it was as we now know it, and it's always been a real struggle explaining it especially as my title has changed with the times.
Today, I define myself as a Content Strategist. I help clients decide what content they need, locate writers, or write the articles myself based on the keyword research, etc... but when I tell someone I'm a Content Strategist, their eyes glaze over. Or, they ask and I explain. Of course in certain circles they do get it!