Hey Lisa!
That is a really lovely banner...it pops. I hearted your shop (saved as a favorite)!
A suggestion that I was given when I started out is that the Announcements section of your shop should be very short... ie: buyers want to see what you're selling as quickly as possible. You might want to move some of the good info you have listed into your profile area.... no need for duplicate info between areas.
Another area I still struggle with is photos...they need to be very clear, concise and bright. Getting more light into your pics will help your lovely Origami stand out.
The forums on Etsy are a great way to get info for guidance. Here is a lens I authored on the subject... hope it gives you some ideas especially on promoting your new storefront:
http://www.squidoo.com/promoteEtsyMost sellers relist items on a regular basis, it is really the only way within the Etsy framework to bring your items to the top of the search. Although, you should have an easier time of it than all of us who sell jewelry there!!
Again, best of luck and if you have any questions... let me know~ I'll be glad to help!!
D