My freebies are strategic. I give away in value about double or triple what I make from my businesses.
People want to know what they're getting. So I do introductory sessions free - if the person requesting it has a project or motivating factor that I'm excited about. And, during the intro session, I get to suss out the prospective client. I don't want to work with just anybody - I choose carefully who I take on as a paying client.
Is this someone who will do the work? Is this person coachable? Is it like pulling teeth from a cat? (Not that I've done it, but you get the picture.)
And then there are the freebies like the 30 Day Challenge (see sig) where I'm coaching a team of people who are motivated. The idea wasn't mine, nor is the challenge - but everyone on my team gets to work with me
for free for the entire run of the program.
Also, I have a variety of price points - like the Business Coaching Club($19.19 - $37.37), Executive Coaching Club ($9.95 - $37.37), and Small Business Start-Up School($3,000 - $4,200).
Not everyone is going to pay $3000 to get help starting a business. But smart ones will see the guarantee and know it's worth it to get a successful start. With 50% of businesses failing - a guarantee to get the first paying client during our run together - makes complete sense to a success-minded entrepreneur.
But "tire kickers" will still get a lot of value out of the clubs - they feature training, coaching, and support - they get to know me, and what I do, at a price they feel more comfortable affording. These clients then can purchase individual or group sessions and will feel good doing so, because they already know me and know I've helped them.
As fellow coaches, I don't mind sharing how I do what I do - helping each other succeed helps the whole industry of coaching. My life's work is to help others succeed in creating vocations out of what they love to do - you all are included in that!
Feel free to join my free membership newsletter and be kept informed of what's going on.
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