American Airlines Summer Promotion Lets AAdvantage(R) Members Earn Miles With
Australia's Rothbury Estate Winery

AAdvantage Miles are the Best Thing to Happen to Wine Since Cheese

FORT WORTH, Texas, July 9 /PRNewswire/ -- When American Airlines
AAdvantage members purchase wine from The Rothbury Estate, they'll be one step
closer to the vacation of their dreams. That's because this summer,
AAdvantage members can earn 50 miles with each specially marked bottle of wine
from The Rothbury Estate. Located in Australia's picturesque Hunter Valley,
The Rothbury Estate winery is known for its varietal wines of distinction that
are perfect for everyday occasions.
"We are excited to offer members yet another way to earn what they value
most -- AAdvantage miles," said Ed French, president -- AAdvantage Marketing
Programs at American. "The Rothbury Estate Winery is a new and unique
addition to our network of partners, and we're excited to work with them.
Through promotions such as this one, we continue to bring unique mileage
earning opportunities to our members."
The summer promotion runs through Sept. 30, and is available nationwide,
wherever fine wines are sold.
"We are very pleased to be partnering with American Airlines, given their
well-known and respected program," said Winemaker Neil McGuigan of The
Rothbury Estate. "This unique promotion will introduce AAdvantage members,
whether current or new wine drinkers, to The Rothbury Estate -- one of the
Hunter Valley's most distinguished wineries. Best of all, they get to earn
AAdvantage miles while doing so."
The specially marked wine bottles will carry a promotional neck hanger,
which AAdvantage members will need to complete and mail in to receive their
miles. There is no limit to the number of AAdvantage miles that members can
earn with the Rothbury Estate promotion. For more information, log onto
www.AA.com .

About The Rothbury Estate Winery
The Rothbury Estate Winery was established in 1968 in Pokolbin, Australia,
and is now one of the great wineries of the Hunter Valley. Located about two
hours northeast of Sydney, the Hunter Valley is one of Australia's premiere
wine growing regions. Consumers can find bottles of The Rothbury Estate
Chardonnay, Cabernet, Merlot and Shiraz varietals at most major retailers and
grocery stores across the country.

About the AAdvantage Travel Awards Program
The American Airlines AAdvantage Travel Awards Program -- the first and
largest of its kind -- began in 1981 with 283,000 members and has grown to
more than 45 million members worldwide. The AAdvantage program has more U.S.
fliers than any other frequent traveler program, and it provides more
opportunities to redeem miles than any other program. In addition to travel,
members can earn miles for everything from breakfast cereal to flowers,
financial services, credit card purchases and more. For additional
information visit www.AA.com .