Hi Lisa, I think it's also partly a matter of his target audience. My husband really loved his book, and so did my father-in-law, and I think it was partly that they responded to that - either as guys or as people who work in corporate environments or both. I also think the book appeals more to people who know very little about meditation, and/or that have the same dismissive attitude towards it that he initially had. I enjoyed the same parts you did - mostly the retreat section- but to non-meditators who I have recommended this book too, especially those skeptical, it has been a big hit, much more than I expected. So I think he does speak very well to his target audience, which is really non-meditators and those skeptical about it.
Thanks for reading and commenting about it!
Last edited by Lisa - Buddhism; 05/27/14 11:54 AM.