Have you ever purchased a product whose manufacturer has promised to make a charitable donation with a percentage of your purchase? It's called "cause-related marketing," and it's gaining momentum. Would you ever purchase a product simply because of the charity tie-in? Would you ever switch brands to a brand that offers the donation? Curious to hear your input.
You can check out the first in a series on cause-related marketing here:Buy One, Give One: The New "BOGO."