I haven't had the chance to experience that -- I have some relatives in PA, so maybe if I visit them they can take me by Hershey -- but I will say that there are a couple of Sees shops near me, and around Valentine's Day, you can smell them before you can see them.
It's so funny about chocolate. I really do love a lot of the "artisan" dark chocolate -- but I also love Sees buttercreams, Cadbury eggs, even chocolate Easter bunnies (which are pretty much the only form of milk chocolate I wholeheartedly enjoy at this point in my life). Most of my friends are either totally "chic" chocolate eaters -- 70% cacao count or higher, preferably created by some little tiny company you've never heard of -- or what I call "suburban chocolate" lovers (in memory of my own suburban chocolate childhood), who think chocolate means a Hershey's milk bar. Nothing wrong with either philosophy -- I just don't know anyone who mixes them like I do.
Maybe it's because I keep experimenting with all the new chocolate that comes out, buying whatever I see at the health food store; but I also have such fond memories of buying Junior Mints and stuff like that when I was a kid that I still enjoy just goofing off with the silly stuff.