I know a few of those people....I'm not one of them. I've found a wonderful and kind of unique remedy. It's actually a folk remedy and it really works. It sounds strange, but I swear by it. I'm plagued with heartburn. Maybe I won't have it for days, but when it hits, it hits HARD for days on end. I use organic apple cider vinegar (with the 'mother'....it has to have the 'mother' in it. Thats the sediment you see at the bottom of the bottle), honey and water tea. The dosage that works for me is to use at least a 10oz mug of water, 2 Tbs of apple cider vinegar and 2 Tbs honey. Heat it in the microwave and then sip it till gone. Individual tastes vary, so you can adjust the vinegar. It's best to try and consume at least 2 Tbs of vinegar a day in one way or another. Your heartburn will go away.