When one looks at the relative price of groceries they have actually dropped quite a bit from decades ago. Also, the selections used to be far more limited. So we are getting a bit spoiled, from that kind of long-term point of view.
For coupons, I belong to Swagbucks and just click and print. It's quick, easy, and I just print the ones I'm going to use. Plus I get cash back. So it works out well all around.