I am curious to hear how other designers use metaphor in their designs. For instance, if I need to design a web site for myself or a client, I often ask "What does this topic suggest metaphorically?"

A business site would naturally bring up a metaphor related to the essence of the business, eg. crafts, baby services, a new computer program, etc. would all be represented somehow. Other metaphors such as abundance, easier lifestyle, climbing the summit and so on might also be included.

A few years back I wrote an article on this subject: <img src="/images/graemlins/smile.gif" alt="" />

Top-Notch Design: What�s Your Metaphor?

Are metaphors a consideration in your designs??