So what does your newsletter or ezine do for you? Does it entertain, inspire or educate? What type of ezine or newsletter do you publish?
This week's article talks about making your newsletter a valuable resource for your readers as well as a marketing tool for you. What ever your newsletter or ezine niche, there are readers who are deeply engrossed in what they do. If they have signed up for your ezine or newsletter then they are looking for something that can help them become better at what they do.
Filling your ezine or newsletter with valuable information for your readers will make them more open to the marketing you do if you keep it simple and to a minimum. Whether it's marketing a service, product or organization there has to be a goal in mind for your newsletter or ezine.
It's easy to know what we want from our newsletters or ezines but the reader, on the other hand is really oblivious to what we are trying to do...promote and market ourselves or our products. However, marketing and promoting yourself becomes part of the goal too. You are the one who is ultimately responsible for everything they encounter in your newsletter or ezine. The kind of experience they have will reflect directly on you or your business entity.
Most of the time we are encouraged to separate ourselves from what we do in business, but unfortunately in this day and age it's necessary to inject a little of ourselves into what we publish. It is necessary that the our readers get to know us. Not just as a company, product or service, but as people and consumers just like them. By giving them honest answers to their questions, solid solutions to their problems and ways to make their life easier, thereby improving their quality of life, your newsletter becomes more than just another newsletter to read or clutter their email. It becomes a resource by which they look to help them live their lives.
Depending on your interest what do you look for in an ezine or newsletter? What is it about an ezine or newsletter that catches your attention? What about them inspires you to sign-up or give them a try?