Mary, was their plan to buy it and shut it down? They should try to find a buyer who specializes in Tea. They were pursuing sales in China. Will they now shut all those shops down there too or just here.
Mary, here is an article - seems they buy the brand; keep the manufacturing facility but close the retail outlet; sell the product at Starbucks coffee shops or grocery Starbucks and their Acquisitions .
A superior court judge in Indiana has blocked Starbucks from closing at least 77 Teavana Stores! The location of the injunction are malls currently in Indiana where Simon, the largest shopping mall operator in America is based.
This injunction is only temporary, but the Mall owners are claiming that if Starbucks shuts all of the Teavana stores at once they will suffer a great loss as mall owners financially.
Starbucks says Teavana is a losing investment and claim that keeping them open will cost them 100's of millions!
I have often wondered if Starbucks purchased this investment to shut it down. Why didn't they try to sell the franchise instead of closing it down? I really wish that these large corporations would be dismantled and spun off into small entities rather than a few companies owning everything.
I'm not sure. I really think that Starbucks thought that they'd get more foot traffic when in all actuality fewer people are going to malls unless it is for specialty goods, foods, and services.
I think they sure could've advertised more such as with they do they Starbucks app., etc. Tea drinkers could've formed the rewards as the coffee account holders do. We'll see what happens here, perhaps they'll get more creative to keep them open and profitable.
I hope that you and your family and friends have averted the flu this year. Remember drinking tea, especially green tea(more antioxidants) will help to naturally boost your immunity system! This will help you build up a defense against the flu. Stay healthy by also washing your hands and coughing or sneezing into the crux of your elbow.