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Your Business Needs a Mission Statement

If you take owning a business seriously, then your business needs a mission statement. A mission statement is a succinct statement telling your employees and customers the what, why and how of your business. Without a well-written mission statement, a business often lacks focus.

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Your Business Needs a Mission Statement

I saw this quote by Bill Gates about the mission of Microsoft . . .

“So the vision of Microsoft is pretty simple. It changed a couple years ago. For the first 25 years of the company, it was a personal computer on every desk and in every home. And it was a very good vision; very rare for a company to be able to stick with something like that for 25 years. The reason we changed it was simply that it became acceptable. . . .

And so as we stepped back and looked at what we were trying to do with the programming model, turning the Internet into the fabric for distributed computing, getting your information to replicate in a very invisible way so that it was available to you everywhere, thinking of this programming model spanning all the different devices, we changed to the mission statement we have now, which is empowering people through great software anytime, any place and on any device.”

~ Bill Gates