You'd be surprised at the number of people who do need help in knowing what they really love... vs. what they think they do... along with what are their strengths and how to do create something based on them.
I recommend that people keep a WOW List Journal. What they think they really enjoy, they wrote down. Then in a few months they go through the list and put a star near the items they really enjoy.
And.. take your resume and get rid of any particular things in a job that you really don't enjoy doing.
Coach to Financial Professionals