Hi all,

I would appreciate some help. I'm setting up a women's online fashion store for my father. Would you be able to provide some feedback and let me know what niche of women's clothing this is and what type of consumers these products are best targeted for?
Thank you in advance!

Thanks
Gary

NOTE: new users are not allowed to add links/urls to their posts!!

Hi Gary,
This would be considered beach wear / resort clothing. It's out of season for most of the country, but areas that remain hot like Hawaii would be well suited for it. Your ads should be geared to people who live near the equator and to people who are going on vacation.

Good luck,
Helene

Hi Gary, What online store software is your site running? It looks pretty different to a lot of the standard ecommerce sites I've seen in the past.

Thanks Helen! Sarah, it is a shopify platform I am using. We're still working on it - there are a lot of things to fix up - does anyone have any tips for me?