Converting Wine Lovers to Beer EnthusiastsSensory specialists have long suspected that women have a high level of sophistication regarding taste. Research shows that 35% of women in the United States are supertasters, compared with only 15% of men. What this means is that many women feel taste sensation more acutely. They may react to bitterness in an abrupt, negative way, or find sweetness to be unpalatable. I suspect that in the early 1980s, when the number of breweries in the United States had dwindled to only 50, these women were turned-off by the uninteresting, bland flavors being marketed by the consolidated beer companies. These women turned to wine.
Are you one of them?
