A key to using Facebook efficiently is to have it have active discussions.

Do you have discussions going in your Facebook fan pages? If not, post here and we'll help you brainstorm some discussion ideas!

It's critical to have those discussions going, to draw in interest. That way when you do your "call to action" style posts, people are paying attention and click on them. You need to build that connection first!

I'm planning to do this on a more regular basis after the summer and by next summer hope to have an editorial plan before the kids are out of school.