Too Good To Be True? A History of Dubious Fitness Gadgets "Last week, the shoe company Skechers was forced to pay a $40 million fine for fraudulent claims related to their 'Shape-Ups' shoe line. Advertisements for the fitness shoe claimed that its uneven sole would tone leg muscles and help wearers lose weight. "But when you actually objectively measure what�s happening from a physiological standpoint, there really is no difference in those shoes compared to traditional running shoes," Cedric Bryant, Ph.D., chief science officer for the American Council on Exercise told HuffPost Healthy Living's Laura Schocker last week.
Skechers isn't the first company to create a fitness product with less than foolproof claims. Here's a look back at some other dubious weight loss gadgets from years past. Do you remember any of these: Obesity Soap, Rubber Garments, Vibrating Belt Machine, Electric Ab Belt, Sauna Suit"
So it's official! Toning shoes are useless (hahaha). Funny that people even buy these dumb products. Americans spend an estimated $60.9 billion annually on weight loss foods, products, and services. Crazy and not necessary.
