I think people in general want to feel like they belong. If their buddy has a boat then they want one too. Maybe that buddy is perceived as having more fun and having a better life. That means that more money has to be made so that a boat can be purchased. That will bring happiness to one's life. The same goes for homes, cars, phones, computers, televisions, you name it.
It is just a guess.....a lot of people don't realize that happiness comes from within you, not from things you can put your hands on. Things are just that.....things. They don't live, they don't breathe, and they don't love you back.
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