Do you think it's important to reinforce core values?
I would say YES!!!
In today's world, we are constantly bombarded with messages from all directions. In order to cut through the jumble of messages, we need to cut the clutter and continously reinforce important core values.
Continual reinforcement is critical to keeping values and goals in focus.
"Things that matter the most must never be at the mercy of things that matter the least." Goethe