Okay Peter, I can see you are very literal. My observations were "tongue-in-cheek" so to speak--not literal of course.
In all honesty, I think it is totally ridiculous ANY time of day and just a ridiculous idea to apply to a coffee shop. Free coffee and newspaper with breakfast may have been a good one. It may have allowed you to keep your current customers and bring in some new ones.
Btw, coffee shops in my world have tables and counters.
Fair Trade a Slow Mover