Pepsi is starting a new campaign to remind people to recycle their cans instead of throwing them in the trash. It's called "Have we met before?" and they are going to put recycling facts on the cans to encourage people to recycle. The messages are things like, "The average person has the opportunity to recycle 25,000 cans in a lifetime." It sounds like a great idea and an easy way to get more people to recycle, imo. Any thoughts?