I'm not sure how I feel about positive products like books being associated with so-called negative junk food options!
I have mixed feelings about that, too. On the one hand, I would rather children be introduced to books that engage them on a different level than, say, video games. And so many children have access to junk food cereal and fast food, that might be an effective way to promote literacy and a love of reading. As I understand it, there are some healthier options in Mickey D's children's meals ~ just as there are healthier options on cereal shelves. It's up to parents to exert our influence in the kitchen and grocery store as well as restaurants. It would be wonderful if advertisers of high interest items put their products on packaging for healthy choices as well as the best selling ~ but that is not how business works, is it?
Children are subjected to so many sophisticated marketing presentations that they will chose a rock over a piece of fruit at snacktime if the rock has a sticker of a cartoon character on it ~ so I do wonder if we should add one of those stickers to each banana, orange, apple and peach in the fruit bowl. Marketing books on fast food items seems more related to that, to me.
If I made better choices in the cereal aisle or fast food restaurants, I'd have a lot more to say about this topic.
I have to say, I did buy cereal with Bee Movie items enclosed that I had not eaten in a while ~ and I have a child's watch from some frosted mini wheats I craved last month. Maybe I should get some Johnny Depp stickers to put on the oatmeal box.
SE of Seattle
Eating Disorders and Children with Special Needswww.bellaonline.com/articles/art49412.asp
Speech, Feeding Therapy and Early Interventionwww.bellaonline.com/articles/art47296.asp
Celiac Disease and Juvenile Diabeteswww.bellaonline.com/articles/art48740.asp
Down Syndrome and Diabetes Dual Diagnosiswww.bellaonline.com/articles/art32543.asp