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Passing along a press release I received:

MARKETING FUNDAMENTALS LAUNCHES UNIQUE MATERNITY FASHION WEBSITE
FOR PLUS SIZE WOMEN

LIVERMORE, CA - March 12, 2007 - Marketing Fundamentals has launched Grand Style Mom (grandstylemom.com), the first website designed to offer the size 14+ mother-to-be both maternity and non-maternity clothing for their maternity wardrobe. Many plus size women don�t experience a significant weight gain or size change, so they may not need to wear maternity clothes for their entire pregnancy, if at all. Instead, they can often wear loose-fitting non-maternity clothes. Offering both maternity and non-maternity clothing gives plus size women a larger variety of clothing options during their pregnancy at lower costs.

A woman who wore size 14 to size 22 before she became pregnant is often able to wear loose-fitting non-maternity clothes for the first 7-8 months before needing maternity clothes. If she wore size 24 or larger before she became pregnant, she may be able to totally avoid maternity clothes and, instead, wear loose-fitting, non-maternity clothes in a size or two larger than her pre-pregnancy size.

GrandStyleMom.com provides a selection of maternity and non-maternity clothes in sizes 14 through 5X in moderate price points. The plus size mother-to-be can build an inexpensive "maternity" wardrobe by combining non-maternity clothes in soft, stretchy fabrics in loose-fitting styles such as trapeze or baby-doll style tops and dresses and bottoms with stretchy elastic and drawstring waistbands, all in sizes 1 to 2 larger than she wore pre-pregnancy.

Susan Weber, President of Marketing Fundamentals and creator of the GrandStyleMom.com website, states, �Plus size maternity clothes are often expensive and difficult to find. We save our customer time and money by shopping maternity and non-maternity websites and provide direct links to the websites with the best-of-the-best in stylish, reasonably-priced maternity clothes as well as non-maternity clothes in loose-fitting styles. Adding non-maternity clothes to her wardrobe decisions gives her more fashions to choose from, often at prices lower than maternity clothes.�
MARKETING FUNDAMENTALS LAUNCHES UNIQUE MATERNITY FASHION WEBSITE
FOR PLUS SIZE WOMEN, Page 2

The GrandStyleMom.com website includes separate shopping sections for tees and other tops; denim, shorts and other bottoms; dresses; sleepwear and intimates; and activewear. The GrandStyleMom.com website also includes tips on how to build a maternity wardrobe as well as links to other websites with information, products and services for the mother-to-be.

The GrandStyleMom.com website is the third plus-size shopping venue introduced by Marketing Fundamentals to support the almost 50% of US women who are size 14+. In 1997, GrandStyle.com was launched to provide access to style and lifestyle information as well as fashions, products and services often only available to smaller-size women. In 2003, PlusMomMaternity.com was launched to save time for the size 14+ mom-to-be by providing links to the top selling, best value plus size maternity and nursing clothes as well as the most helpful information on plus size pregnancy, birth and nursing.

Marketing Fundamentals is a Livermore, California-based, privately-owned marketing company. With GrandStyle.com, PlusMomMaternity.com and GrandStyleMom.com, Marketing Fundamentals combines the �direct to the customer� convenience of direct response with the information power of the web, books and magazines and the excitement of the retail environment. The Grand Style name and logo are Federally-protected.